What is High-Quality Original Content?
High-quality original content can be a number of different things. The defining factor as to whether it’s high quality or not is in my mind, user engagement.
- Does the content get your users to visit your site?
- Does the content keep them there?
- Do your users return again and again for new content?
- Do they share your content with others?
Google on the other hand has a set of content guidelines available to assist you in determining what is and isn’t high-quality original content according to Google SEO “rules”. According to Google’s basic principles it’s best to create content for your users, not for indexing. The Google crawlers crawl your content in text form, they see your alt tags in images, your links to other sites for reference, and then it leaves. They algorithmically calculate your relevance based on factors they have determined important to users. The real test is your user engagement as I mentioned in the list above.
Examples of High-Quality Original Content:
Examples of multimedia can include video, text, pictures, and interactive applications. Each have their own place and should be used when applicable. However, you need to remember that the application of multimedia needs to be optimized, just like everything else on the page.
- Video – Posted on video sites like this one from my favorite online pen shop.
- Text – Such as blog posts and product descriptions, a great example of this is Peneconomics Blog.
- Pictures – Product shots, original artworks, and original photos. See my own original photo below.
How do you get High-Quality Original Content?
There are many ways to create content. You can view this article on how to write a blog. If you’re a large company you might want to consider hiring a copywriter to write content for you. This is common practice in business, and it’s a great way to get high quality product descriptions, blog posts, and text content.
Video sites such as YouTube and Vimeo allow users to post content on tons of subjects. Your business can also opt to host video on it’s own site. Video is a great way to interact with your users, and if the video is good it will keep them on your site longer. The ad revenue from YouTube doesn’t hurt either.
Social Media is another super important way to create rich interactions with your users. You wouldn’t immediately thing about a Facebook post or Instagram post as high-quality original content. However, a good Instagram post can get shared multiple times and bring recognition to your site and your brand. Facebook can easily be used to link back to original content on your main site, and the amount of sharing and immediate interactions can help drive traffic to that content outside of having to be ranked on search engines.
Why you need High-Quality Original Content?
So why do you need to create high-quality original content at all? Beyond the impact to your SEO, high-quality original content will keep your users coming back again and again. It isn’t the only factor to affect your page rank but it will help.
Because engaging and original content will bring users to your site and keep them there longer there is more opportunity for “conversion”. There are many different definitions of conversion and it varies from website to Website. Conversion for a retail site might mean a sale, conversion for a blog might mean a new reader, it’s not always monetary. Whatever your site defines as conversion, high-quality original content is sure to assist.
While engaging and original content doesn’t happen overnight, you’ll be handsomely rewarded for taking the time to create.
High-Quality Original Content and it’s SEO impacts
In the world of SEO, Internet Marketing, and Content Marketing, high-quality original content is one of the many keys to success. It’s important because Google and other search engines are suspected of penalizing for duplicate content. There isn’t much proof available and while Google assures users that it knows where the original content comes from, that is highly debated. As you can see from this forum post about stolen content from MOZ, EGOL (a highly respected contributor to MOZ forums) explains in his post that having your multimedia content stolen and placed on sites that are stronger than yours can lead to diminished rankings, and the same goes for sites that are weaker than yours.
Whether or not Google and other search engines penalize for duplicate content, your users will penalize you by visiting less often, and staying shorter periods of time on the site. So engage your users by providing the high-quality original content they deserve. This will help you to build your brand and keep getting noticed!