Blog SEO Techniques
When you are searching for your blog on search engines like Google, Bing and Yahoo! are you showing up on the first page of search results? In a world where more and more people are starting blogs it is key to make sure you are using the best blog optimization practices. Here are some tips that can assist in optimizing your blog. This will allow you to stand out amongst the thousands of other blogs out there.
SEO-friendly Blog Architecture
When search engines crawl your blog they need to quickly pull out what your blog is about in order to make recommendations to their users. Optimizing the structure of your blog allows search engines to quickly find keywords and phrases in your blog/post. Let’s take a look at some parts of the blog’s structures that help in SEO.
Imagine yourself at Disneyland and you want to find Splash Mountain. What would you do? Of course you would pull out the map you were given when you bought your tickets and it would show you where to go. Mapping out the structure of your blog will not only allow your users to efficiently find what they are looking for, but this is also an essential blog structure element. If search engines can’t easily find their way through your blog neither will your readers.
When designing the blog layout make yourself familiar with what topics you would like to include. When you know the layout of the blog make a physical map of your site on excel, a white board or other tools in order to make sure it flows correctly and is keyword rich. There are templates from WordPress and other sites that can give you good ideas but the final layout will be custom to maximize your blogs optimization.
While writing posts for your blog another blog optimization tip is to include titles to your posts. This is not only done at the top of your post but you can also break down your posts into different topic areas in order to better optimize your blogs outline.
Why would this help? This allows the search engines to quickly and affectively find what the different sections of your blog are about. When they can quickly find and return relevant information of the search terms that match your keywords they will trust your blog and display them higher on the search results page. To make it easier for both your users and search engines to quickly find different topics it is best blogging practices to name different areas and posts of your blog with relative keyword. For more information about blog structure optimization check out the article Intelligent Site Structure for Better SEO by Joost de Valk.
Blog Anchor Text Optimization
Have you ever found blogs that have a statement that says “click here for more information about….”? I have and it took me right to the link, but let’s think about what the search engines see when it follows that “click here” link. When search engines crawl the “click here” link it is optimizing the blog’s anchor text as “click here”. If you are trying to optimize your blog with rich anchor texts and keywords you need to have the link attached to keywords inside your text. This will allow the search engines to efficiently know what this link is about and will verify that link when it leaves your site.
When writing a blog, it isn’t enough just to have great content. If you follow these best practices for optimizing your blog it will increase the chances of being found by potential readers and followers, and when they do find your blog they will be stunned by how well your blogs architecture is maximized for the best user experience and readability.
Written by Cory Heward