Finding valuable content is like finding beauty in a desert, it can be sparse. It’s up to you to make your intentional content marketing count and it’s more simple than you think.
How many times have you clinked on a link, believing they had the answer you were looking for, only to discover it was a promotional ad disguised as an interesting article? While many believe they need to spend all of their efforts promoting their product in order to grow their business and make money, it can actually be a deterrent! On the other hand, as you create valuable content in your intentional content marketing that becomes shareable content, you will increase your followers and that will lead to growing your customers and sales.
Intentional Content Marketing – make it count!
If you’re like me, you only share something if they have amazing products, cool stories, or if the viral content makes you laugh, learn, cry, or moves you to be a better person. So how do you create intentional content marketing? Let’s start by defining what content marketing is. A great definition by the Content Marketing Institute states “Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” How do you create relevant content for your unique audience on your own website or blog? Let’s get to it!
Know Your Target Audience
As an Intentional Content Marketer – what are you passionate about? That drive within you makes YOU the expert about your product and that makes you the best person to create your content campaign. Consider these simple things as you create shareable content and stories to reach your target audience:
- What does your target customer look for?
- What are their behavior patterns and demographics?
- Don’t forget that you can research your competitors audience to speed up this process!
Know your target audience, research their patterns and focus your content marketing strategy and Search Engine Optimization (SEO) efforts on the target audience and let your creative juices flow!
The Quality of Intentional Content Marketing Matters
In Podcast 339 of Social Media Marketing Happy Hour, these marketing experts talk about creating valuable content, things that will enrich the lives of your unique audience, not just sell your product. As you give your audience stories and emotional content that they can apply to their own business or personal lives, they will want to invest more time (and at some point money, in what you have to say).
- Does your intentional content help to solve a problem or create a change in a persons’ life?
- Does it educate others to learn something new?
Again, it is more simple to improve your content than you are making it. Use humor and your own personality to let others catch a glimpse of who you are so they can relate to you. There are times when you will not have much to say. During these times, you can create intentional content by reviewing others work and posting about it. Giving them credit creates opportunities for them to link back to you as well. Look at the content marketing examples from other websites for ideas.
Valuable – Relevant – Engaging
As you consistently provide valuable content and relevant content, your relationship with your target audience will expand. Just as the relationship with your best friend was built on mutual effort and life experiences, this is also about giving back and enabling positive interactions.
Now that you’ve honed in on the basics of valuable content, get your word out there! Just as we touched on linking with others, there are many ways to share your intentional content. Social media is an inexpensive way to reach your audience and is a great place to start. There are many platforms that will create these engaging opportunities: Facebook, Twitter, Instagram, Pinterest, Google+, etc. Did you know that posting on Reddit can give you 20-30,000 hits? You have created intentional content worth sharing, so share!