SEO link building is an important tool to help improve your website ranking
Everyone talks about the importance of the PageRank Algorithm when discussing the influence of link building to improve search engine rankings. But, what about the other important factors that oftentimes get forgotten? I’m referring to the quality of your website links. Specifically, the relevance, authority/popularity, and trustworthiness of your links. Let’s discuss these more in detail below:
Link Building Strategies to consider
Links with similar content
Are your links coming from websites with similar content? If so, search engines will rank those links higher than links from websites that don’t have anything in common with your website. This means you can’t go out and “buy” links from lowly sources in an effort to trick search engine algorithms. Your links must be relevant to the content of your site in order to help boost your site’s search engine ranking.
Link building – authority, popularity and quality of links
Search engine rankings look heavily at the authority and popularity of the links on your website. Important questions to ask when you are linking out to other websites are: Are these links ranked high in Google’s organic search engine rankings? Do lots of other websites link to that particular site? Is there a lot of discussions in the site’s forums, comments section, or message boards? Moz.com recently discussed the importance of link popularity in search engine rankings for your website. They said, “The more popular and important a site is, the more links from that site matter”. Do you see what I did there? Google search “SEO links” and you’ll see the link above ranks as one of the top organic search engine results. This is a perfect example of website link building using quality and popular links.
Link Trustworthiness also helps improve website ranking
Additionally, you need to look at how trustworthy your links are, both to and from your website. This is possibly the most difficult aspect of link building to quantify, mostly because Google and other search engines have remained pretty tight lipped about how link trustworthiness impacts a website’s ability to improve search engine rankings. However, it is a common consensus in the industry that the trustworthiness of a site is taken into consideration by search engines’ algorithms for website ranking. To get an idea of the trustworthiness of links to or from your website, look at the linking sites and research the content on the sites. Do they link out to “spammy” websites? Do they link out to other authoritative sites? How many other popular sites link back to them? Basically, the idea is that spam-ridden sites tend to link to other spam-ridden sites, while trustworthy sites link to trustworthy sites.
More SEO Link Building Strategies
Wordstream.com, an authoritative source on link building, outlines some additional website link strategies that will help you as you ponder how to improve search engine rankings for websites you manage. They discuss how to get other websites to link back to your site, which can often be one of the most difficult aspects of SEO link building. Wordsteam recommends the following strategies for how to build links from outside sources to your website:
- Get your friends, employees, and business partners (vendors, customers, etc.) to link to your site
- Create relevant and fresh content and promote that content as often as possible
- Submit your content and company news to as many news outlets as possible
- Try and get product and service reviews from customers, bloggers, etc.
The Importance of Link Building
I hope I’ve been able to successfully convince you of the importance of link building. Link building, if done right, will help improve your website ranking in search engine results, which will then drive more traffic, and therefore more business, to your website. As you can see, link building is not easy, and takes time. However, once you see your organic search engine rankings improve, and the resulting increased business, you won’t complain!
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