Why are long tail keywords better than the simple, first keywords that come to mind?
The first keywords that come to mind when most website managers are looking to improve SEO tend to be one or two words and very generic. Because they are easy to come up with, and many competitors will tend to use the same words, they tend to be crowded, expensive (for PPC), and difficult to compete in. Most companies are better off looking for long tail keywords. These keywords can help target more specifically, and while they may be lacking in keyword volume, the long tail market scores much better in terms of efficiency.
Think of your time as money, and SEO as a PPC campaign. Simple words (like ‘new beds’) are far more expensive to run an ad for than more complex phrases (like ‘latex memory foam mattresses’). Aside from being cheaper, the more complex phrases direct more relevant web traffic to your website. Similarly, spending your time optimizing your website for SEO while targeting simple, broad words will take a long time and not yield results. You are better off spending your time focusing on long tail keywords.
How can I find the best keywords?
Now that we have established the importance of long tail keywords, let’s discuss how to find the best keywords. Begin by thinking about your company and what people might search for on Google to find it. Once you have an idea, go to Google AdWords. Using AdWords, navigate to the Keyword Planner Tool. Here you can enter some of those basic search terms you came up with, select a target demographic, and see examples of long tail keywords and find related keywords. You can also sort by average monthly searches and see the competition levels for each keyword. For more information on using Google Keyword Planner, you can visit Google AdWords Help or Backlink.
Just use Google to find related keywords
Sometimes, the best way to find good long tail keywords is the simplest way possible. Go to Google, and just start typing stuff in to see what happens. When you begin typing a word, you will notice that Google tries to fill in the rest of the search term with suggestions that pop up while you’re typing. These can be clues as to what the most popular long tail search terms are that are related to your keyword. This predictive search is something most of us come across every day, and can be incredibly useful in identifying relevant long tail keywords. Another area that most people probably aren’t quite as aware of sits at the bottom of the search page. It is the ‘Searches related to’ section. After you have searched a keyword, scroll to the bottom and find this section. It will contain many keywords related to what you just searched, and they are all clickable links to make it easier to continue your research with just a click. For more information about using the Google SERP (search engine results page) to find keywords, visit this Backlink article. The article contains instructions on how to use many other resources including Soovle.com, UberSuggest.org, ScrapeBox, Google Webmaster Tools, Google Trends, Google Correlate, Quora, and Keyword.io.
Finding good long tail keywords is not difficult, and it can be far more valuable to your company than waging a war in the more crowded simple keywords arena. You will be actually doing SEO optimization that works, and not being crowded out by the big boys. If you do it right, it may even be more effective in sending more relevant searchers to your website who are more likely to view you’re your products. This has been a very brief introduction to long tail keywords, but there are resources all across the web to help you learn this subject further, and it is definitely worth your time.