You probably have never heard that page speed optimization is one of the fastest ways to improve your SEO. If your website ranking isn’t improving as quickly as you would’ve liked, and Adding links, keyword research, and all that other sexy SEO stuff isn’t working for you anymore, then you are probably thinking of hiring a SEO consultant or dropping big bucks on website marketing. Have you looked at your page speed or worked on website performance optimization? In this article we will give you a few tips to improve your site speed and show you a website performance tool to help you get started.
Page Speed Will Improve SEO
One of the first things a SEO expert will look at is the page speed and website performance. When a user clicks on your site it should load fast. No user wants to click on a link and wait five seconds for the webpage to load. A survey from radware in 2013 stated that “more than half (51%) of those (online shoppers) in the US said that site slowness is the top reason they’d abandon a purchase.” If they are abandoning purchases then you better believe that they are less likely to browse your site if each page is taking seconds to load.
The problem is not only are searchers being deterred by your page load speed, but search engines likely are as well. If the website is loading at a speed of over 2 seconds, then a search engine’s webpage crawler is going to crawl your site less. Lack of website crawling is especially bad if you are constantly updating your site and want your new content to be relevant to your website ranking.
So it’s obvious that you need website speed optimization to improve your website ranking and increase your SEO. The good news is there are a few quick and dirty things you can do to increase your page speed without having to rebuild your site.
Your Website Host
Not all web hosting companies are created equal. Maybe it’s time for you to upgrade your hosting plan to handle the loading requirements for your website. The general consensus with hosting is you get what you pay for. If you are having difficulty with page speed, and are paying $4 a month to host your website, then your website host should be your first area of focus to increase your site speed. Make sure the company you are using to host your website has adequate hardware to get the job done, and is not overburdened with too many sites.
Utilize Google Page Speed Insights
There are numerous website performance tools on the Internet to help you analyze your website, so of course Google brings one of the best for website testing. Google’s PageSpeed Insights is a great tool to run a “speed test” on your site, and gives you best practices for improving page load times. If you are looking for an SEO tool that makes you seem like a website marketing expert, then this website testing kit is where you need to start. Pagespeed will test your website, and tell you what is causing your page to load slowly and what you can consider fixing.
Breaking the Webpage Speed Limit
It is not a new concept that increasing your page speed will improve how much web crawling a search engine will do on your site, cause your website ranking to surge, and ultimately cause searchers to navigate your site longer and convert more frequently. If you don’t take my word for it, multiple articles of been written by MOZ, kissmetrics, and others to help developers like you and me. At the end of the day it is about user experience. Search engines understand that users want sites to run fast and content load quickly. The sites that understand website performance optimization and how to best give searchers a meaningful experience are going to move up the website rankings faster than those who don’t. There is no speed limit on the Internet so ride as fast as you can!
[author] [author_image timthumb=’on’]https://media.licdn.com/mpr/mpr/shrinknp_200_200/AAEAAQAAAAAAAAXhAAAAJDRiZWY4YjU4LTY5MzgtNGZlNS04YmI0LTc3ODhhYmYxNTVlZA.jpg[/author_image] [author_info]Bentley is a Business Development Specialist at the University of Utah Hospital and a MBA student at the David Eccles School of Business.[/author_info] [/author]