What are keyword trends?
Have you ever seen fluctuations in the number of visitors coming to your website? Need a few SEO tips to help take advantage of these changes? This article will cover the reasons why we often see these changing keyword trends and how we can incorporate what we understand about them into our current SEO strategies.
We are accustomed to thinking of seasonality when we are observing the weather, price of gas, or stock market trends but we often forget that the keywords we use on our websites also will exhibit fluctuations over time. This is called “Keyword Seasonality” or “Keyword Trends” and those who know how to use these fluctuations correctly will often lead quality traffic to their site by incorporating multiple complimentary keyword trends. This is critical to understand when conducting a keyword search and determining what it will take to consistently be found on the top page of the search engine rankings.
How to improve my SEO
Let’s get down to some of the SEO basics and ask ourselves, what is advertising? Why do we do it? What forms work the best? Advertising boils down to one thing, we want to influence specific individuals to take a specific action. This is important to remember seeing how it is easy to get caught up in the excitement of driving traffic to your site. When optimizing your site to drive quality traffic you will want to attract a specific demographic and have those individuals take a specific action. (To learn more about business marketing and customer segmentation click on the following link www.sba.gov/managing-business/running-business/marketing/marketing-101.) This is where the Google Adwords Keyword Planner and the Google Adwords Keyword Tool along with a host of other online resources become extremely valuable. Within these tools you are able to see which keywords will come with the most purchasing power when it comes to attracting visitors to your website. This can be determined by the search volume, bid price, and competition of each keyword. We are not going into detail on this topic but it is worth researching further. These tools, along with many others, also give you the search volumes over time. For some keywords, the search engines provide a steady number of searchers year round and year over year. Other search terms come with seasonality or fluctuations over time. The trick is to produce content centered around keywords a few months before the peak demand for your chosen keyword(s). You will also want to construct your site with complimentary keyword trends. Let’s consider an example below.
Keyword Seasonality Comparison
What we will discuss now is considered part of the SEO basics but should give you another SEO tool to work with in the future. This bar graph from the Google Adwords Keyword Tool shows the search term “Gift Ideas” over the course of a year. Let’s consider the value of this keyword in terms of driving traffic. We can distinctly see how the months of November and December contain the vast majority of searches throughout the year. If your site was optimized for this keyword trend you would see an influx of traffic visiting your site during these months. This could be a great thing if you can engage those visitors but you will want to find additional keywords which have increased search volumes throughout other parts of the year. For example, you could include the keyword term, “Summer Fun Activities”. The following graph shows the search volume over the year for this keyword trend.
Do you see how the search volume switches? These two examples might not work for your website but you will need to find various keyword combinations which compliment each other in the same way. If done correctly, optimizing your site with keywords like these two examples can help you to drive more consistent traffic over the year.
For more ideas on ways to drive quality traffic to your website, check out the following link. This article has a total of 39 recommendations on how to drive more traffic. www.forbes.com/sites/jaysondemers/2014/05/13/39-actionable-ideas-for-driving-traffic-to-your-website/#d38bcc474ff3