Top 5 Mistakes Your Business is Making in SEO Marketing
Have you ever had the feeling you’re going the wrong way? Well, all of the top businesses in the world have a some kind of SEO Marketing strategy, but is it as effective as it could be? Ever seen a social media post or tweet on twitter that made you cringe? Don’t fall into the same traps and make sure your business isn’t making these top 5 mistakes in SEO.
5. Analytics in SEO Marketing
Analytics and metrics are key to building a successful website, attracting visitors, to the site, and ensuring long-term growth for any business’s online presence. When traveling, it is important to know where you are before you can figure out and determine directions where you want to go. This small fact builds an immediate case for analytics and metrics for a website.
Effective SEO metrics allow you to turn insights into action. There are basic tools like Google Analytics and SEO Quake at form the basis by which you can measure the success and/or demise of a website and the people that visit a website. An average business website could consist of thousands or tens of thousands of different pages. All of those pages link together in some form or fashion. Analyzing the links and Google’s web crawling of a website allows you to form an initial baseline and then to perform ongoing performance analysis.
4. Not developing an SEO marketing Organic Search Strategy
Have you considered an SEO organic search strategy? What is the goal of the website or the reason people would want to visit it? Are the expected users going to buy something on the site, looking for directions (doubtful), or are they visiting for informational purposes?
The audience you are catering to will depend on what you are planning to sell, but also helps you to analyze and consider the design and function of your strategy. For example, if your webpage will require a lot of text and not a lot of pictures, you may have an easier time making sure your website is crawled by Google so comes up higher on the Search Engine Results Page (SERP).
Another piece advice to analyze your target market is to narrow them down by demographics and/or geographic location. Once that is identified, the website needs to be designed and set up in such a way that it caters to those individuals. One important note is that although it’s important that you set up a website that is search engine friendly, it’s just as important to make sure your website is one that people will want to visit and is very easy to navigate.
3. What are keywords?
Keyword research and implementation are critical components of SEO and developing the online strategy that your business could be missing. By developing those key words that make the most sense for your website, you ensure they are digitally communicated to relevant search engines so that the traffic you want to visit the website is directly targeted and is able to find it. Above all though, you don’t want to “keyword stuff”. This is the equivalent of saying , “I love oranges I love oranges I love oranges I love oranges I love oranges I love oranges I love oranges I love oranges I love oranges I love oranges I love oranges I love oranges I love oranges I love oranges I love oranges I love oranges I love oranges I love oranges I love oranges I love oranges.” Don’t shove your website full of phrases because you think this will help it rank higher on a search.
2. “HTTP 404 Not Found Error”
Broken links on your website not only make for a terrible user experience, but also make it extremely unlikely Google or Bing are going to want to crawl your site which is critical for effective SEO marketing. A good website that can check if you don’t want to use google is an online broken link checker. If your lucky enough that they do it once, it’s unlikely they will come back. So, fix those broken links!
1. Finally, don’t forget to make a sitemap
A sitemap tells Google where to find what it’s looking for and makes it easier for Google and Bing to search your site. Not only that, but if you will put an update page of how often you update your website and then tell Google each time it crawls your site exactly what’s new from the last time, they will keep coming back because it was so EASY! The easier and more concise your website, the more likely it’s going to get indexed and indexed more often.
This list of SEO marketing mistakes is by far from comprehensive or all-inclusive, but by recognizing these mistakes on your website and implementing simple fixes, your website will be well on it’s way to magical SEO dream search land.