With the quick pace of Google’s tech advancement, their latest update, the Hummingbird Algorithm, makes search easy and more approachable for all.
When you are sitting in front of your computer, trying to find the closest store to buy reading glasses, you might waste a lot of time coming up with the best keywords to type into your search query box. What should you include in your search to get the best result? Don’t worry! One of the newest Google features will help without you even being even aware of its existence. Google’s Hummingbird Algorithm, some of their newest search technology, will help you find the closest store for purchasing your new reading glasses.
How does the Hummingbird Algorithm Work?
The Hummingbird Algorithm by Google attempts to interpret the meaning behind your search phrase to find what you are looking for using an algorithm update. For example, in your first attempt you might type “reading glasses” into your search query box and Google will bring up different kinds of reading glasses. Next, you type in “stores near me” and the Hummingbird Algorithm would use the previous related search and the co-occurrence of keywords—which affect ranking similarly—to show you the stores with reading glasses near you. See how the Hummingbird Algorithm related your previous inquiry to interpret your search, thus knowing you are looking for stores to purchase reading glasses? This concept is called a semantic search.
Google Hummingbird uses your one-word queries, and, with the use of this algorithm update, relates them together and makes a unique long tail query to understand the intent of your search. You never had to type in “would like to purchase reading glasses at a store near me”, but it came to that conclusion on its own. Overall, the Hummingbird Algorithm from Google uses the entire query, including the whole sentence, conversation, or meaning into account while searching for the result. These result using PageRank, which is Google’s system of counting link votes and determining which pages are most important based on them, will come up in order of their ranking. Google uses these scores along with other things to determine if a page will rank well in a search. For more information on this update, search Hummingbird Google Algorithm pdf or google hummingbird algorithm ppt.
Hummingbird Update Release
Google gave the algorithm its name because it was “precise and fast”, like the bird, and started using it in September of 2013.
More on the Hummingbird Algorithm
The Hummingbird Algorithm helps with “conversational queries”. What do we mean by that? We mean that when you are looking for something in Google using conversational queries or informal language tool, you will get a better result than you would otherwise. The search engine, instead of looking for the pages with the same words you have used, now is looking for the meaning beyond the typed words. It takes your conversational queries and extrapolates an interpretation, or meaning, from them, thus giving you the best result. For example, you could type in “where is the closest store to buy reading glasses?” and it will not look for web pages with “where” or “closest”. Instead it helps to understand your intention, rather than the literal interpretation. This method of search optimization is all about Google being able to understand the user’s actual intent, and finding the content which matches this intent best. You could also use the voice search on your mobile device with the same result.
Let’s try another example and see if this makes it easier for you to search for your query. You type in “damage to knee” and the search results show you different websites about the medical information regarding possible damages to the knee. You then type in “Brace”, and the Hummingbird Algorithm update interprets that you need a brace for your knee, despite you never typing both one word queries together. It relates your previous query, within the context of your previous searches, to better understand your intention regarding the purchase of a knee brace. Now the search result will show you the stores around you which carry the knee brace you need.
Do you find it easier to search for your inquiries in search query box now? We hope you do and enjoyed our blog “Hummingbird Algorithm: Easy Search for Elderly!